The right word timed correctly into an athlete’s ear, by coach, teammate or friend is HUGE and can fuel them through any battle. Think, ‘VAMOS!’ (a.k.a. Rafael Nadal’s primal declaration).
Words motivate us! Sharing this motivation with other athletes and people is a crucial part of our journey. And while ‘Respect’ was a spark-word in naming our company, it didn’t come easy, or quickly (neither does earning true respect). We jumped into the sandbox to play and sifted through many words to arrive at ‘Wristpect’. We’re glad we did.
So, it was no surprise when words spilled out onto the fabric as we designed our wristbands. Our ‘Wristpect/Love’ wristband has hardcore yet simple uplifting words, carefully placed reminding any athlete why it is they do what they do:
RUN, PUSH, DRIVE, ACE, INTENSITY, FOCUS, GO FOR IT and naturally: Wristpect-LOVE!